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CREATING BACK LINKS AND ITS SIGNIFICANCE | OFF PAGE SEO TIPS

 CREATING BACK LINKS AND ITS SIGNIFICANCE Back links are essential for optimizing search engine ranking, popularity and credibility of your website. They are like weapons to attack your target market through multiple posi-tions and act as a key to income and success as phrased by Famous American Marketing Expert, Jay Abraham: “If you are attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income.” Given its significance this chapter is dedicated to have a further in dept knowledge about importance of back links and popular strate-gies to develop back links. WHAT IS A BACK LINK? “In technical terminology, a back link is defined as any link received by one web node (a web page, a directory, or a website) from another web node” Generally speaking back links are basically incoming links from somewhere else to a website or web page. Often termed as inbound links, in links, inward links, and in
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TIPS TO BOOST SEO RANKING |ON PAGE SEO TIPS

TIPS TO BOOST SEO RANKING SEO optimization is the key goal of every online marketer. The reason behind is in the extremely competitive online industry today, high online viewership is critical to success. Let’s have a complete insight on SEO optimization and tips to boost SEO rankings. SEO RANKING and Its Significance The term SEO is an acronym of “Search Engine Optimization”. Popular search engines like Google, Yahoo etc constantly evaluate and rank the sites that have high viewership, popular keywords, appropriate keywords placement etc. Since search engines’ rankings play a major role in getting at top of the search list and driving web traffic to your website, marketers follow tactics to ensure adherence to search engine optimization and success. GUIDELINES TO IMPROVE SEO Rankings Listed below are some guidelines to optimize SEO rankings and website visibility to ensure article marketing success. Develop Key Word Rich Articles Constructing keyword-rich articles can help you optimiz

HOW TO CREATE EFFECTIVE ARTICLE CONTENT?

 HOW TO CREATE EFFECTIVE ARTICLE CONTENT? As well phrased by Samuel Johnson, a famous British Author: “What is written without effort is usually read without pleasure” THE SAME IS true for article marketing. A well developed and targeted article is the foundation to your success. A responsible marketer will put efforts and do proper research to develop effective content; other-wise your whole marketing campaign is worthless. Without a unique and authentic content you cannot generate interest in your target market. In this chapter we will explore ways to craft an effective content. Here are few tips to help you out. Identify The Purpose Of Your Article As discussed earlier that an article may serve several purposes. It is essentially important to identify that what you are aiming at. It is the contents of the article that fosters interest in the target audience and they might visit your website by clicking the link provided in the article and might ultimately end up buying your product.

WHAT IS A SUCCESSFUL ARTICLE?

 WHAT IS A SUCCESSFUL ARTICLE? The word ‘Article Marketing’ in itself explains the importance of an ‘Article’ to market and promote your product. The very first base of an effective marketing campaign is a quality article. Our next few chapters are dedicated to give you a complete insight about what is a successful article with respect to article marketing and how can a marketer craft a well targeted quality article. First let’s explore what is a successful article. A SUCCESSFUL ARTICLE A successful article with reference to article marketing is the one that is well taken by your publishers as well as your targeted audi-ence and that creates interest in the eyes of the reader and helps you generate business leads. THE AIDA CONCEPT: In order to develop interest in your readers, it is significant to incorporate the AIDA Principle while writing an article. The term AIDA stands for: A : ATTENTION – to attract Attention I : INTEREST- to arouse Interest D : DESIRE- to create Desire A : ACTIO

HOW TO DEVELOP EFFECTIVE ARTICLE MARKETING STRATEGY

 HOW TO DEVELOP EFFECTIVE ARTICLE MARKETING STRATEGY....... Article marketing plays a crucial role in the success of any online business. It is an effective way to broaden the online presence of your business. By employing an appropriate article marketing strategy, companies cannot only harvest the bene-fits of increased traffic to their website and generate leads and new customers but also can build brand awareness and company’s reputa-tion online. In this chapter we will explore how to create an effective article marketing strategy. Various steps involved in developing an effective article marketing strategy are: STEP # 1: Crafting Appropriate Article: If I ask you a very simple question that what is involved in article marketing? Even if you know nothing about it you can still answer this question. The answer is of course an article. You need to have some content, some writing which will help you to market yourself. An effective article with appropriate information that interests yo

WHAT IS VIRAL MARKETING? | Full Information About Viral Marketing.....

 WHAT IS VIRAL MARKETING? “Viral marketing is basically word of mouth marketing that is generated through social websites. It is defined as a marketing technique that uses pre-existing social networks like You Tube, Facebook, Twitter etc to increase brand awareness, improve sales and to achieve other marketing objectives through self-replicating viral processes.” Viral marketing is a latest marketing strategy that can get you thousands of new subscribers without incurring huge costs. It is a marketing phenomenon that is characterized by the high pass along rate from person to person as it is being linked from one profile to the next profile. Thus due to its self-replicating nature, it facilitates and encourages people to pass along a marketing message more quickly and more widely to a larger number of audience. This is the reason why it is referred to as Viral, as the term viral is analogous to virus and the messages through viral marketing spreads as quickly as the spread of virus or

WHAT IS ARTICLE MARKETING?| INFO ABOUT ARTICLE MARKETING

 WHAT IS ARTICLE MARKETING? Article marketing is a form of online marketing that companies incorporate to advertise products and services to the potential market. The term article marketing is not novel to us, although its form has been changed prominently. Traditionally article marketing was done through print media as it was the only medium of mass communication. Companies or businesses in an effort to increase their customer base used to supply useful content in the form of an article to leading newspapers free of charge. Newspapers in turn publish these articles and in return prints the companies contact information with the article. For example visa consultants may submit an article on the latest visa regulations and newspaper might publish this article with the name and contact information of the visa consultants. Hence it is a win-win situation for both the players. Today with the internet revolution, article marketing has taken the form of internet article marketing. Companies