CREATING BACK LINKS AND ITS SIGNIFICANCE Back links are essential for optimizing search engine ranking, popularity and credibility of your website. They are like weapons to attack your target market through multiple posi-tions and act as a key to income and success as phrased by Famous American Marketing Expert, Jay Abraham: “If you are attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income.” Given its significance this chapter is dedicated to have a further in dept knowledge about importance of back links and popular strate-gies to develop back links. WHAT IS A BACK LINK? “In technical terminology, a back link is defined as any link received by one web node (a web page, a directory, or a website) from another web node” Generally speaking back links are basically incoming links from somewhere else to a website or web page. Often termed as inbound links, in links, inward links, and in
TIPS TO BOOST SEO RANKING SEO optimization is the key goal of every online marketer. The reason behind is in the extremely competitive online industry today, high online viewership is critical to success. Let’s have a complete insight on SEO optimization and tips to boost SEO rankings. SEO RANKING and Its Significance The term SEO is an acronym of “Search Engine Optimization”. Popular search engines like Google, Yahoo etc constantly evaluate and rank the sites that have high viewership, popular keywords, appropriate keywords placement etc. Since search engines’ rankings play a major role in getting at top of the search list and driving web traffic to your website, marketers follow tactics to ensure adherence to search engine optimization and success. GUIDELINES TO IMPROVE SEO Rankings Listed below are some guidelines to optimize SEO rankings and website visibility to ensure article marketing success. Develop Key Word Rich Articles Constructing keyword-rich articles can help you optimiz