CREATING BACK LINKS AND ITS SIGNIFICANCE Back links are essential for optimizing search engine ranking, popularity and credibility of your website. They are like weapons to attack your target market through multiple posi-tions and act as a key to income and success as phrased by Famous American Marketing Expert, Jay Abraham: “If you are attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income.” Given its significance this chapter is dedicated to have a further in dept knowledge about importance of back links and popular strate-gies to develop back links. WHAT IS A BACK LINK? “In technical terminology, a back link is defined as any link received by one web node (a web page, a directory, or a website) from another web node” Generally speaking back links are basically incoming links from somewhere else to a website or web page. Often termed as inbound links, in links, inward links, an...
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